Outreach Systems Partnership

An outreach engine
that drives course enrollments.

Prepared for: Kathi Fairbend, Founder, BodyMind PT

Prepared by: Jason Dzamba

Role: Business Systems Architect | Lead Generation & AI Outreach

I build a custom website and an AI outreach agent that finds 50 to 100 physical therapy prospects every day, sends the emails, and segments the replies between individual therapists and PT groups. The whole purpose: drive course enrollments from individual physical therapists and group program commitments from PT organizations.

What I build

Three pieces, one system.

Custom Website

A conversion-focused site built on your domain, designed to turn cold prospects into course enrollments.

Outreach AI Agent

Finds 50 to 100 prospects each day, sends personalized emails, and flags positive replies for your team to close.

Segment Analysis

Prospects are scored and segmented so you spend time only on the leads most likely to retain.

Messaging foundation

It starts with
the why.

Before a single page goes live or a single email is sent, we drill down on the why behind the certification program: the value and the reason to join, made unmistakably clear. Every page and every email routes through it.

The why behind the content

We drill down on the value and the reason for joining the certification program until the why is crystal clear. That message anchors everything the system produces.

Value pages for individuals

Content pages on the website that make the case for enrolling, built during the website build so every visit lands on a clear reason to sign up.

Value pages for organizations

Dedicated pages that make the B2B case: why groups and organizations certify their teams, and the value-add beyond the training certification itself.

All of this is built as part of the website process and carried into the agent’s email sequences, so the outreach and the site speak with one voice.

Segmented outreach

Two audiences.
Two conversations.

The prospect list is segmented before the first email is ever sent. Individual physical therapists and physical therapy groups buy differently, so the agent speaks to each on its own terms.

Segment one

Individual physical therapists

The agent targets practicing PTs one by one: personal credentials, career growth, and the direct value of the certification to their own practice. High volume, personalized, and scored so your team follows up only on the replies that matter.

Segment two

Physical therapy groups and organizations

For groups, we work together to shape the approach. We develop the email language and a B2B package around the certification program that offers a value-add beyond the training itself, so organizations see a business case for certifying whole teams, not just a course catalog.

We develop the group outreach language and the B2B certification package together, shaped around what actually moves organizations, so the value-add goes beyond the training certification itself.

Investment

Simple, flat rates.

A one-time package gets the system built and launched; a flat monthly fee keeps the agent running and the database growing.

One-time package

$2,750

Custom website, AI outreach agent, email integration, and segment analysis. Built, tested, and launched.

Monthly management

$350/mo

I manage the agent, build the contact database, and manage the communication end to end, with refinements as your pipeline scales.

To get started

What you provide. What I build.

I need access to

  • Access to your domain (DNS) so I can launch the website

Timeline

  • 2 to 7 days to develop the system and launch.
  • Ongoing management and refinements as your pipeline scales.

Your responsibility: you provide the domain. I host the system in my own workspace to keep maintenance costs down while we scale this business.

Ready to turn on the pipeline?

Reply to this proposal or reach me directly and we can lock the terms and start the build this week.

Accept the proposal

Private proposal for BodyMind PT. Not indexed by search engines.