Growth Systems Partnership

Building the systems that turn
expertise into enterprise opportunities.

Prepared for: PMG Learning

Prepared by: Jason Dzamba

Role: Business Systems Architect | Growth Systems & AI

A fractional strategic partnership combining growth strategy, execution, AI-enabled intelligence, and operational systems, built to consistently identify demand, engage decision-makers, and create qualified business opportunities.

Executive Summary

Your organization has
two significant opportunities.

Learning Solutions Development

Enterprise consulting and custom learning solutions for organizations seeking to improve workforce capability, compliance, and performance.

Hermann Platform

A modern microlearning platform designed to improve knowledge retention through continuous learning and spaced repetition.

The opportunity is not simply to create more content or increase visibility. The opportunity is to build a repeatable Growth System that consistently identifies demand, engages decision-makers, and creates qualified business opportunities.

As your Business Systems Architect, I serve as a fractional strategic partner, combining growth strategy, execution, AI-enabled intelligence, and operational systems to build that capability. What gets measured gets done. What gets planned in sprints gets delivered.

The Growth System

Every initiative supports
one objective.

Turn market intelligence into qualified business opportunities.

01

Market Intelligence

AI-powered monitoring of market demand, competitor activity, and buyer behavior.

02

Thought Leadership & Strategic Content

Executive-level content that positions PMG as the authority in workforce learning.

03

Audience Engagement

LinkedIn strategy and organic engagement with target enterprise decision-makers.

04

Qualified Conversations

Turning engaged audiences into real business conversations with real buyers.

05

Sales Opportunities

Qualified opportunities handed off for sales qualification and closing.

06

Continuous Optimization

Every sprint produces data that sharpens the next. The system learns and improves.

Rather than focusing on fixed production quotas, this partnership continuously strengthens each stage of the growth system while adapting to market feedback and business priorities.

Strategic Capabilities

A flexible set of capabilities,

prioritized monthly.

Rather than purchasing predetermined deliverables, you gain access to a senior growth partner with a defined set of strategic capabilities. Each month, priorities are established collaboratively based on:

Business objectivesMarket opportunitiesAudience feedbackPerformance insightsEmerging priorities

Growth Strategy

  • Growth strategy and planning
  • Positioning and messaging
  • Buyer journey development
  • Campaign planning
  • Monthly strategic reviews

Content & Thought Leadership

  • Market-driven content development
  • Executive thought leadership
  • Case studies
  • Articles and website content
  • Graphic design support
  • Video and YouTube strategy
  • Content repurposing

Audience Development

  • LinkedIn strategy
  • Executive positioning
  • Organic engagement
  • Community participation
  • Relationship development
  • Market discovery conversations

Demand Generation

  • Email campaigns
  • Lead nurturing
  • Webinar strategy
  • Landing page strategy
  • Marketing-qualified lead development

Growth Systems & Automation

  • AI-powered market intelligence
  • Competitive monitoring
  • Search demand analysis
  • HubSpot optimization
  • Workflow automation
  • Process improvement

Partnership Options

Two levels.
One Growth System.

Strategic CapabilityGrowth Systems
Partner
Growth Systems
Accelerator
Growth Strategy
AI Market Intelligence
Content Development
Graphic Design
Website Content Support
LinkedIn Strategy
LinkedIn EngagementNot includedExpanded
YouTube Strategy
Email Campaign DevelopmentPrioritizedExpanded
Webinar StrategyAs NeededIncluded
HubSpot Recommendations
Workflow ImplementationLimitedExpanded
Automation Development
Monthly Strategic Reviews
Execution CapacityStandardExpanded
Growth Systems Partner

$4,500/month

Designed to establish the growth foundation, validate market opportunities, and generate qualified business conversations.

Growth strategy, content & thought leadership
AI-powered market intelligence & competitive monitoring
LinkedIn strategy & positioning (engagement not included)
Email campaigns prioritized as capacity allows
HubSpot, automation & monthly strategic reviews
Most Capacity
Growth Systems Accelerator

$7,500/month

Designed for organizations seeking broader execution capacity, expanded demand generation, and faster implementation across multiple strategic initiatives.

Everything in Partner, with expanded execution capacity
Expanded LinkedIn engagement & email campaigns
Webinar strategy included
Expanded workflow implementation & automation
Multiple initiatives advanced concurrently per sprint

Both partnership levels include strategic planning and hands-on execution. The primary difference is execution capacity: how many initiatives advance concurrently per sprint.

Standard Capacity, Partner

One primary initiative per sprint, with supporting activities across all capabilities. Best for establishing the growth foundation and validating market opportunities.

Expanded Capacity, Accelerator

Multiple initiatives per sprint, with broader execution and faster momentum. Best for organizations ready to scale across several strategic priorities at once.

Success Measures

Measured by outcomes,

not activity.

Qualified business conversations
Marketing-qualified leads
Executive engagement
Audience growth within target accounts
Campaign performance
Market intelligence gained
Sales opportunities created
Continuous improvement of the Growth System

Partnership Responsibilities

Clear roles.
Shared accountability.

Business Systems Architect

  • Design and evolve the Growth System
  • Develop and execute strategic initiatives
  • Create market intelligence and actionable insights
  • Build thought leadership and demand-generation assets
  • Improve operational efficiency through AI and automation
  • Generate and qualify opportunities prior to sales handoff

Client Leadership

  • Provide strategic direction and timely approvals
  • Grant access to required platforms and information
  • Participate in monthly prioritization
  • Own sales qualification, proposals, negotiations, and closing

Recommended Engagement

Initial Partnership:
90 Days.

The first ninety days focus on building the foundation, then validating with real market data.

Month 1

Foundation

  • Growth System design & setup
  • Market intelligence baseline
  • Initial thought leadership published
  • LinkedIn & audience foundations
Month 2

Activation

  • Priority initiatives launched
  • Audience engagement active
  • Demand-gen campaigns live
  • First qualified conversations
Month 3

Validation

  • Measurable market insights
  • Qualified conversations in pipeline
  • Performance data analyzed
  • Clear next-phase recommendations

Following the 90-day foundation, the engagement continues on an ongoing month-to-month basis. Each month, priorities are set collaboratively based on measurable market insights, business priorities, and performance data, with no long-term lock-in.

Monthly priorities are established collaboratively to ensure effort is consistently directed toward the highest-impact initiatives rather than predetermined production quotas.

Expected Outcomes

What you can expect
over 90 days.

Day 30

Growth System foundation established, market intelligence baseline live, initial thought leadership content published.

Day 60

Audience engagement active across LinkedIn, demand-generation campaigns launched, first qualified conversations initiated.

Day 90

Measurable market insights, qualified business opportunities in pipeline, data-driven recommendations for next phase.

The outcome: A clearer understanding of the market, stronger engagement with buyers, and a repeatable system for creating future business opportunities, across both Learning Solutions Development and the Hermann Platform.

Ready to build?

Let's Build the System.
You Run the Business.

Reach out directly to confirm which partnership level fits best, ask questions, or discuss customizations.

Email

hello@jasondzamba.com

Engagement Model

Month-to-month retainer

Initial Term

90-day foundation, then ongoing

This proposal is private and confidential. Prepared by Jason Dzamba · Business Systems Architect · 2026